Tailored
Every plan is built around your specialty, training stage, and financial situation. A hospitalist’s priorities are not a surgeon’s priorities.
For physicians, by physicians
Take care of you.
Attend Wealth is a fee-based, fiduciary financial advisor for physicians. We handle financial planning, investment management, insurance, and retirement planning for doctors at every career stage, with the same care you give your patients. Fee-based, fiduciary, physician-led.


Trusted by physicians nationwide
Why physicians choose Attend
Physicians face a financial reality unlike any other profession. Years of training mean a delayed start to earning and saving. Massive student loan balances compound silently while you focus on your patients. Then, almost overnight, your income surges, bringing complex tax challenges and financial decisions that demand immediate attention.
Most financial advisors don't understand the physician journey. We do. Attend was built specifically for doctors at every stage of their career, from residency through retirement, so you can focus on what you do best while we handle the financial complexity.
Attend makes it simple.
See all our services →Challenges unique to physicians
Student debt
Average medical school debt exceeds $200,000. We build a strategy, whether PSLF, IDR, or refinancing, that saves you the most over your career.
Income surge
Moving from resident stipend to attending salary triggers a cascade of financial decisions. We help you deploy that income wisely from day one.
Tax complexity
High earnings invite AMT exposure, deduction phase-outs, and Roth eligibility limits. Proactive planning keeps more money in your pocket.
Time constraints
You didn't finish a 12-hour shift to spend the evening reading IRS publications. We handle the complexity so you don't have to.
Our services
Build a tax-smart retirement strategy from residency through your final call schedule. Maximize 401(k), 403(b), and backdoor Roth contributions.
Learn moreEvidence-based portfolios designed for a physician’s income pattern: high savings rate, lumpy cash flows, long horizon.
Learn moreStudent loans, mortgages, practice and business loans, and personal lines of credit. We build a strategy to right-size every kind of debt and keep the most money in your pocket over your career.
Learn moreOwn-occupation disability, term life, and liability coverage structured for a physician’s income and asset base.
Learn moreProactive strategies coordinated with your CPA to minimize your lifetime tax bill: entity structure, deductions, and Roth conversions.
Learn moreProtect what you have built with physician-appropriate trusts, beneficiary designations, and asset-protection structures.
Learn moreFree physician brief
SAVE was eliminated. RAP replaced it and qualifies for PSLF — the new Tiered Standard Plan does not. A physician placed on the wrong plan keeps paying every month and earns zero credit. Four sourced pages, plus the four things to check in your servicer account this month.
PDF · 4 pages · updated August 2026
Free Tools
Our physician-specific calculators let you model compound growth, check your retirement readiness, and compare student loan strategies. All free, right now.

Let’s talk about the elephant in the waiting room: money still carries a stigma in medicine. Many physicians feel that by this stage in their careers, they should already “know” how to manage their finances. Or they avoid discussing money altogether because it feels taboo among peers. The result? Challenges like managing student loan debt, navigating new income levels, and planning for the future often go unaddressed.
You dedicate your life to caring for others. You deserve a financial partner who brings that same level of care to you. True wealth management for physicians must reflect the unique rhythm of a medical career, from residency to retirement, not a one-size-fits-all solution pulled off a shelf. At Attend Wealth, we tailor every plan to meet you where you are and help you build lasting financial confidence for the years ahead.
For Physicians, By Physicians
Our founding team includes practicing physicians, and we maintain a clinical advisory board with representation from around the country. We understand your concerns firsthand and build strategies designed around the realities of medical life.
Meet our advisory board →

Our approach
Every plan is built around your specialty, training stage, and financial situation. A hospitalist’s priorities are not a surgeon’s priorities.
We translate complex financial decisions into clear choices, so you feel in control, not overwhelmed, every time we talk.
Virtual-first, flexible scheduling, and a client portal you can access between shifts. Designed for the way physicians actually live.
Client stories
Physician stories
So thankful that we were introduced to Tony. He has been helpful beyond words in so many facets of our professional, financial, and future planning. He takes the time to get to know you and your priorities, is always available, and is the easiest and nicest person to work with.
Testimonials appearing on this site are from current clients of Attend Wealth. No cash or non-cash compensation was provided in exchange for any testimonial. Testimonials are individual experiences and may not be representative of the experience of other clients. They are not a guarantee of future performance or success. Attend Wealth is fee-based; our advisors may receive insurance commissions, which is a material conflict of interest described in our Form ADV Part 2A and Form CRS.
A note from our founder
I built Attend because physicians deserve more than what the financial industry gives them. You spend a decade in training, take on $300k in debt, and finally reach your earning years, only to feel like a target, not a client.
Tony Colunga, Founder & CEO, Attend Wealth
After more than two decades at Morgan Stanley, Wells Fargo, and BBVA managing hundreds of millions for high-net-worth clients, I walked away. I wanted to serve physicians the way they serve their patients, with focus, empathy, and care.
In 2020, I contracted COVID and nearly died. The physicians who fought for my life changed my perspective permanently. I named Attend a love letter to my wife, Dr. Abana Azariah, and every physician who puts others first.

Tony Colunga, Founder & CEO
Insights
Actionable insights written specifically for doctors.
6 min readPSLF rules are changing in 2026. What doctors need to know about residency credit, the SAVE-to-RAP shift, and what to do right now.
Tony Colunga
Jun 25, 2026
11 min readHow to set up withholding, handle signing bonuses, and maximize retirement contributions in your first year as an attending.
Tony Colunga
Jun 11, 2026
7 min readThe eight most common and costly financial mistakes new physicians make after training, and how to sidestep each one.
Tony Colunga
May 27, 2026