Who we serve · High-Net-Worth Families

One Team for Your Entire Financial Life.

At a certain point, wealth stops being a portfolio and becomes a system: entities, equity, property, taxes, trusts, and the people you love. We coordinate the whole of it, so nothing falls between advisors.

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Complexity
is the fit, not an asset number
1 team
accountable for the whole picture
Fiduciary
standard on our advisory services

Complexity Is the Fit, Not a Number.

We do not gate this level of service behind an asset minimum. The families who belong here share a shape: more moving parts than any single advisor's lane can hold.

Many Accounts, Many Entities

Trusts, an LLC or two, old employer plans, and properties in more than one state, each reasonable on its own and nobody looking at all of it at once.

Concentrated Wealth

A business, a large employer stock position, or a liquidity event on the horizon, where the tax treatment matters as much as the price.

A Generation Behind You

Aging parents who need help, and children who will one day inherit. Money that has to outlive you, and people who have to be ready for it.

One accountable team

Everything Your Wealth Touches, Under One Roof.

Most wealthy families run a committee that never meets: an investment person, a CPA, an attorney, an insurance agent. Each is excellent. None is responsible for the whole. We are.

  • Investments and tax: tax-aware portfolios, concentrated positions unwound on a written schedule, a multi-year tax map with your CPA
  • Estate and trusts: structure, titling, and beneficiaries designed with the plan and drafted by your attorney
  • Risk and liquidity: umbrella and life coverage sized to need, reserves that earn, financing weighed against selling
  • Family and legacy: giving structured around what you actually give, and heirs who are ready rather than surprised

Your CPA and estate attorney stay yours, or we introduce you to ones we trust. We collaborate with them on the plan; they prepare the legal documents and the returns.

Four Commitments We Make to Every Family.

How we work at this level, spelled out before you decide anything.

Everything on One Page

  • Full balance-sheet and titling map across every account, entity, and property
  • Beneficiary audit before any advice is given
  • The one-folder plan your family could find in five minutes

Taxes Planned in Decades

  • Multi-year tax projection, refreshed each fall with your CPA
  • Concentrated-stock and liquidity-event sequencing
  • Charitable structure designed around what you actually give

An Estate That Works

  • Estate flowchart in plain English
  • Trust funding and titling follow-through with your attorney
  • Annual review against current law and current wishes

The Family, Prepared

  • Annual family meeting, facilitated
  • Next-generation financial education
  • Continuity plans for the business and the household

Deliberate from Day One.

The first ninety days are about seeing everything before changing anything.

Weeks 1 to 2

Listen and gather

Your goals, your worries, and every document. We do the collecting; you do the talking.

Weeks 3 to 5

The whole picture

One net-worth statement, one risk map, one list of what is working and what is leaking.

Weeks 6 to 9

The plan, agreed

Priorities in writing, modeled in dollars, sequenced with your CPA and attorney at the table.

Weeks 10 to 13

Implementation begins

Accounts consolidated, schedules started, calendar set. Then stewardship, every quarter after.

The Point Was Never the Money.

It was the people the money is for. The best estate plan we know is a family that understands it, which is why the next generation gets a seat at this table early, and why family meetings are part of the work, not an add-on.

Attend's founder, Tony Colunga, spent two decades advising high-net-worth families at Morgan Stanley, Wells Fargo, and BBVA before building the firm around a simpler promise: one accountable advisor who knows the whole picture and takes care of the people in it.

Meet TonyHow We Work with Families

Fair Questions.

Is there a minimum to work with you at this level?

No. We do not impose account minimums. The honest screen is complexity: if a single coordinated team would meaningfully change your outcomes, the fit is right. If it would not, we will say so in the first conversation and point you somewhere better.

Do we have to leave our CPA or estate attorney?

No, and we would rather you keep professionals you trust. We lead the strategy and make sure everyone is working from the same plan. Where a seat is empty, we introduce you to specialists we know well; you choose, and they work for you.

Where does our money actually sit?

With a qualified custodian, in your name. Advisory accounts are held at Charles Schwab & Co., Inc. You see every statement directly from the custodian, and Attend never takes possession of your assets.

How is Attend paid, really?

Attend is fee-based. Planning and investment management are paid for by a transparent, tiered advisory fee that declines as assets grow. When clients choose to implement insurance through us, those products can pay commissions, which we disclose before anything is placed. Our advisory services are held to a fiduciary standard, and our disclosures spell all of it out.

Can you work with our adult children too?

Yes, and we encourage it. Next-generation family members are welcome at family meetings, and many begin their own planning relationship with us early, so the first time they manage significant money is not the week they inherit it.

Let Us Attend to You.

Start with a complimentary, no-pressure conversation. Ask whatever is on your mind and walk away with a straight answer.

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